Films

Audrey Hepburn’s latest endorsement

3 Comments 28 February 2013

vlcsnap-2013-02-27-22h22m46s208If you haven’t heard by now, Audrey Hepburn has returned. With the permission of her estate – her sons Sean Ferrer and Luca Dotti – Galaxy Chocolate, a UK branch of Mars candy, is using a digitized Audrey to sell their chocolate bars. The new commercial aired Sunday evening, and features a mid-50s era Audrey stuck on a bus on the streets of Rome, looking for some peace and quiet so she can enjoy her chocolate bar. I won’t spoil anymore, you can watch here:

And of course the soundtrack is quite familiar! In a statement released before the advert aired, Sean and Luca feel that Audrey would have approved because, “Our mother often spoke about her love of chocolate and how it lifted her spirit so we’re sure she would have been proud of her role as the face of Galaxy.” Much like the Gap ad a few years ago, reactions are across the board over this ad. Some fans are pleased that Audrey is popular enough to sell chocolate even now, 20 years after her passing, while others like The Independent take a more stark view. What are your thoughts?

If this has left you feeling less than pleased, then these GIFs of Audrey winning her Oscar nearly 60 years ago might make you feel better. Nothing beats the real thing!

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3 Comments so far

  1. Richard says:

    Hey Megan, how’s it going? I didn’t dare write an article for Audrey1 about it – I might say something I’d regret later. I thought using Audrey to sell sweatshop pants was as low as it was going to get, but this is worse for so many reasons that sadly most people will never realise.

    • FabAudrey says:

      Hi Richard, nice to hear from you! Yes, my entry on this is rather short because … well, I figure my feelings most likely mirror yours in this instance.


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